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Six Steps for Saying Farewell Gracefully
When a client wants to bid farewell, it pays to be professional. The challenge for many business people is that emotions get in the way of their better judgement. Frequently, feelings of anger and...
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Presentation Matters, Inside and Outside of the Kitchen
The very attractively presented Stetson Salad. Photo courtesy of the Village Tavern in North Wales, Pa. “Presentation is everything.” This idiom hails from the restaurant industry, where it is well...
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Less is More in Outdoor
To illustrate the point, here is a sign we designed for Custom Craft Contractors, a design-build remodeling company in Lansdale, PA. Our client uses these signs to create awareness in neighborhoods...
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Content Calendar Planning Tips
Now that so many businesses find themselves in the role of publishers, many are struggling to develop meaningful, relevant content for their websites, email campaigns, and social media pages. To...
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Proofread your messages for more than misspelled words
One method for achieving a trusting relationship with your target audience is to consistently provide them with information that is relevant and error free. Technology has made publishing this sort of...
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Content Marketing Basics for Small Businesses
Perform a quick Google search and you will find that Content Marketing is a top trend among marketers for 2015. Yet among small businesses, this marketing approach has not been widely embraced. In...
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Tanya’s Quinoa Salad Recipe
Recently I participated in the PennSuburban Chamber’s Cook-off and won the salad competition. While I love to cook for family and friends, I have never aspired to be a professional chef. Competing in...
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Prioritize Updating Your Website in 2016
In 2016, one of the most critical marketing tasks every small business owner should have at the top of their ‘to-do’ list is to update the content on their website. By effectively updating, and adding...
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Leverage Awards to Enhance Brand and Encourage Referrals
The Award Marketing Conundrum It is a general truth that consumers want to be associated with brands that represent quality. There is little that conveys quality better than winning an industry award...
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How to Lure Customers with Pokemon Go
Pokemon Go: More than a Gaming App. It’s a Social Phenomenon Like many marketers, I try popular mobile apps and games to stay abreast of innovations in mobile advertising. When Pokemon Go was released,...
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Bamford Named MVP of RA Marketing Roundtables Meeting
And the Marketing Roundtables MVP is: Tanya Bamford! At a recent Remodelers Advantage Marketing Pros (RAMP) Roundtables meeting, I was honored to be named the meeting’s MVP. In recognition of my...
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